Why Your Brand Needs Influencer Marketing?

Marketing inspired by the word of mouth recommendations drives more sales than paid advertising and such customers have a relatively higher retention rate, points out a study report from the McKinsey Global Institute. Consumers always tend to believe the reviews and opinions of other fellow consumers rather than the ads. Nowadays, instead of contacting with the peers in neighbourhood or workplace, majority of the customers opt to research for peer recommendations online. And that is where the role of brand influencer marketing gets the limelight. Popular bloggers, celebrities, journalists and other reputed personalities have a great influence over the potential buyers. So, instead of reaching out to the targeted audience directly, business organizations orientate their marketing activities around the influencer to get connected with the potential customers. YouTube marketing, instagram marketing tips, content marketing and all other sorts of social media marketing techniques are included in the mix of influencer marketing. When brand influencer marketing strategy is introduced, the power of word of mouth recommendation is leveraged through such personalities that consumers trust, admire and follow.

In today’s social web, a blogger influencer or celebrity can promote your business in different ways. Writing a blog about your brand, uploading the picture of your business product, sharing expert reviews about your service or they can even permit you to guest post on their site. Your brand may have an online or social media presence, but its impact among the intended audience will be low. For instance, your company blog may have 200 followers; only around 50 to 100 will read the posts and share it across other social media platforms such like instagram marketing tips. Consider the other scenario; a blogger influencer may have 2000 followers and their post will receive maximum response and sharing. Influencer trust factor is pretty high when compared to that of your brand’s online presence. And that is why more and more brands are recognising its power and shifting their focus to goal-oriented influencer marketing techniques.

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About Unknown

B2B is called as Business 2 Blogger, Our expert B2B team creates online bloggers for various marketing influencers like FB, Twitter, Youtube and Pinterest etc. Influencer marketing platform is easy, quicker and more profitable for your online businesses. We can make an online blogs and collect and share all types of relevant news, stories, opinions and unique contents. B2B agency aims to influence the sales decision-making process to brand online products. You can contact us on: 888-888-2142 or visit business2blogge.com site.