According to a survey report, 92% of marketers claimed that social media marketing is significant for their business and 80% indicated that their efforts have provided fruitful results in terms of increased traffic. If your business has not integrated the social media marketing strategy to your promotional campaign yet, then it is time to seek the guidance of a leading content syndication companies. But before you start the research, it is essential to have a sound understanding about the marketing strategy. Below listed are a few elements that you need to consider when devising a YouTube marketing or social media marketing strategy.
If you are familiar with the Search Engine Optimization (SEO) strategies, then you might know the importance of On-page and Off-page optimization strategies. Both the strategies are designed to make your website more SEO friendly thereby bringing the site on the top of SERPs (Search Engine Result Pages). Even though SEO based link building tactics can be the best way to attain higher rankings, broadening the horizons and introducing innovative techniques can give you better results. YouTube marketing, social media optimization, influencer marketing and tips for Instagram marketing are some of the popular choices. Content syndication has become the new buzzword in the digital marketing industry. Being a newbie in the digital landscape, it is widely misinterpreted as Guest posting. What is content syndication then? It is the process of re-publishing your content on a different website in order to increase the exposure of your brand. Your content – a blog or video can be posted on the third-party website as a snippet, full article, thumbnail or link. It doesn’t mean you are allowing them to copy paste the piece of content you have written, but you are allowing the republishing of your content with credit given back.
How content syndication differs from Guest posting? Creating content as a guest for a web log owned by someone else is termed as guest posting. When you are creating a guest post, it will be published only on the third party website. You can’t publish it even in your own site. On the other hand, content syndication is sharing or reposting a content that is already published on your site. The third party can either publish the complete copy or only a part of your content on their site. Generally, the republishing editor will add an additional comment to the content and provide a link back to its source. Web content syndication is a fair settlement where both the original author and publisher benefits. The host can attract large segment of visitors with quality content whereas the original author receives more exposure from third party website’s audience. However you have to be wary about the pitfalls of content syndication in order to reap the benefits. That is why hiring the expertise and professional services of leading content syndication companies are strongly recommended. Do spend a detailed online research to find a reputed company or avail tips for Instagram marketing.
0 comments:
Post a Comment